Hi, I'm Lawren! Real Estate Marketing Executive

Strategic thinker. Brand builder. Growth driver.

I’ve spent 15+ years marketing real estate—from master-planned communities to Build-to-Rent and Single-Family Rental portfolios.
I love the creative side of marketing, but I’m equally interested in the numbers behind it. My approach is simple: understand the customer, know the market, build the right strategy, and make sure the marketing is actually working.

Strategic in approach. Collaborative in leadership. Accountable for results.

About Me

I like big ideas, but I care even more about whether they work.

I’ve never been interested in doing something simply because “that’s what we’ve always done.” I want to know why we’re doing it, who we’re trying to reach, what we expect it to accomplish, and whether it worked.
Throughout my career, I’ve marketed more than 100 communities, managed multimillion-dollar budgets, built award-winning campaigns, led teams and agency partners, launched communities, generated leads, supported leasing and sales, and helped brands grow in highly competitive markets. My background gives me a unique perspective because I’ve worked on both sides of the real estate lifecycle.
I spent years in master-planned community development, where marketing starts long before the customer ever walks through the door. It means understanding the market, developing the brand, creating the right positioning and building demand. Today, much of my work is focused on Build-to-Rent and Single-Family Rental, where marketing has to do more than create awareness. It has to generate qualified leads, support leasing, respond quickly to market conditions and ultimately contribute to occupancy and revenue.
I enjoy connecting those two worlds—the creative side of building a brand and the analytical side of growing a business.

What I do

A little bit of everything. Strategically.

My experience covers a pretty wide range of real estate marketing, including:

- Real Estate & Portfolio Marketing Strategy
- Brand Development & Positioning
- Lead Generation & Customer Acquisition
- Digital Marketing & Performance Analytics
- Integrated B2B & B2C Campaigns
- CRM & Lifecycle Marketing
- Market & Competitive Research
- Marketing Budget Strategy
- Agency & Vendor Leadership
- Realtor & Builder Marketing
- Events & Experiential Marketing
- Team Leadership & Development
- Executive & Cross-Functional Collaboration

I’m comfortable getting into the details when I need to, but my focus is always on the bigger picture: Where are we trying to go, and what does marketing need to do to help us get there?

110+

communities served

100s

events produced

100K+

of homes marketed

$millions

budget dollars managed

Leadership philosophy

Build good teams. Give them room to be good.

I believe people do their best work when they understand the goal, know what’s expected of them and have enough trust and autonomy to actually do their jobs. I’m a collaborative leader, but I’m also very clear about accountability. I like smart people who ask questions, bring ideas to the table and aren’t afraid to say, “I think there’s a better way to do this.”

My job as a leader is to set the direction, connect the work back to the business, remove roadblocks and help people grow along the way. I’ve led internal teams as well as agencies, vendors and cross-functional partners, and I’ve found the best results usually come when everyone understands not only what we’re doing, but why we’re doing it.

SimplyHome by Camillo

Feb 2022 - Current

Marketing Director

Today, I lead marketing for SimplyHome, a growing Build-to-Rent and Single-Family Rental platform.

My role covers the full marketing picture—from brand and advertising strategy to lead generation, digital performance, customer engagement, market research, agency relationships and team leadership.

A big part of my job is making sure our marketing strategy reflects what is actually happening in each market. That means looking at lead volume, conversion, competition, inventory and other performance indicators and adjusting our approach accordingly.

A few things I’m responsible for:

● Leading portfolio-level marketing strategy across digital, traditional, B2B, B2C and CRM channels● Directing million-dollar advertising programs and evaluating performance and ROI● Using market and customer data to shape positioning, media strategy and market-level decisions● Developing lead-generation strategies that support leasing, occupancy and revenue goals● Managing agency, media, vendor and technology partnerships● Leading and developing a high-performing marketing team● Partnering across departments to solve problems and respond to changing business needs● Continuing to test new channels, ideas and opportunities instead of relying on what worked yesterday

Rise Communities

Jan 2018 - Feb 2022

Marketing Director

At Rise Communities, I led corporate and community marketing strategy across multiple audiences and worked closely with the President on long-term growth and market-share initiatives.

It was a role that gave me a lot of room to build, test and improve—and some of our best results came from questioning the way things had traditionally been done.

Highlights:● Developed integrated B2B and B2C marketing strategies across digital, traditional and experiential channels● Partnered directly with the President on long-term growth and market-share strategy● Generated record-breaking leads and sales● Built and improved lead-management strategies● Managed agency, advertising, media and vendor relationships● Built and led a high-performing marketing team with strong retention● Brought select marketing initiatives in-house, generating hundreds of thousands of dollars in savings

Johnson Development

Apr 2012 - Aug 2017

Marketing Director

Johnson Development is where much of my real estate marketing foundation was built.

I led marketing for multiple master-planned communities and worked with homebuyers, Realtors, builders, developers and community stakeholders.

I managed combined marketing budgets of approximately $5 million annually and had the opportunity to work on everything from brand development and digital strategy to grand openings, major events and large-scale community campaigns.

Highlights:● Created and executed award-winning marketing campaigns across multiple communities● Managed multimillion-dollar annual community marketing budgets● Used digital traffic, onsite traffic, leads and sales data to guide strategy● Developed Realtor, builder and consumer marketing programs● Helped increase awareness, traffic and sales through integrated campaigns● Planned and marketed events and grand openings attracting more than 5,000 attendees● Served as the developer representative on the Sienna Plantation Residential Association Board

TAB Star Award Best Developer
In 2017, Rise Communities and Cane Island won the Star Award from the Texas Association of Builders for Best Developer.
GHBA Developer of the Year 2015
The Greater Houston Builders Association named Johnson Development Developer of the Year in my tenure there. The award is given to outstanding developments who are won awards in at least 5 other categories, including those in marketing and advertising. I am proud to have been part of the team who won that accomplishment.
GHBA MPC of the Year Harvest Green
I was part of Harvest Green from its inception, choosing a logo, developing and designing necessary collateral, holding events and coming up with concepts around the theme of the community. the Grand Opening of Harvest Green was the most successful Grand Opening of a JDC community, and I am proud to have behind it all.
GHBA Best Radio Commercial
The Greater Houston Builders Association named Johnson Development as the best overall Radio Commercial for the Home Tour, which was a collaborative effort and campaign by all JDC communities.
GHBA Best Event Billboard
The Greater Houston Builders Association named Cross Creek Ranch as having the best Event Billboard for our Fall Home Tour, a campaign and event I helped develop and manage.
GHBA Best B2C Direct Mail Piece
In 2015, I handled several communities, and Tuscan Lakes in League City was one I developed the Art of Living Campaign for, which won best B2C Direct Mail of the year for 2015.
GHBA MPC of the Year Sienna
In 2015, I was a part of the team who handled all the marketing for Sienna Plantation, who won an award for being the best MPC of the year.