I love being a part of something bigger, that means something to people.

I am an award-winning marketing executive with hands-on experience leading full-funnel marketing strategies across diverse sectors of the real estate industry, including development, residential, multifamily, leasing, and property management. With a proven ability to align brand storytelling with data-driven decision-making, I’ve led high-performing teams, launched successful advertising campaigns, and developed scalable strategies that drive traffic, increase occupancy, generate leads, and boost revenue.

My leadership approach blends creativity with operational efficiency, ensuring marketing efforts not only resonate with target audiences but also deliver measurable ROI.

● Real Estate Marketing Strategy (Residential, Development, Leasing & Property Management)
● Brand Development & Positioning
● Cross-Channel Advertising & Lead Generation
● Digital Campaign Management & SEO/SEM
● CRM, Email Marketing & Resident Retention
● Go-to-Market Strategy for New Communities and Markets
● Team Leadership & Cross-Departmental Collaboration
● Budget Management & Performance Analytics

SimplyHome by Camillo

Feb 2022 - Current

Marketing Director

Responsibility:Provide visionary leadership and strategic direction across all marketing functions to drive brand growth, market expansion, and revenue performance. Oversee the development and execution of integrated marketing strategies that align with business objectives, leveraging data-driven insights and cross-functional collaboration. Lead high-performing teams with a focus on innovation, accountability, and results, while ensuring consistent brand messaging across all channels. Deliver measurable impact through targeted campaigns, streamlined operations, and strategic initiatives that enhance market position and accelerate business growth.  

Achievements:- Lead the development and execution of strategic marketing initiatives aligned with organizational goals and growth targets- Oversee the planning and rollout of high-impact advertising campaigns across traditional and digital platforms- Drive omni-channel marketing strategies to ensure a cohesive brand experience across all customer touchpoints- Manage multi-channel marketing efforts across both B2B and B2C segments, tailoring messaging to diverse audiences- Implement account-based marketing (ABM) strategies to enhance personalization and pipeline efficiency- Lead vendor selection and contract negotiations to optimize performance and ROI- Provide strong team leadership, fostering collaboration, mentorship, and high-performance culture- Develop and refine marketing strategies focused on lead generation and revenue growth- Conduct in-depth market and competitive research to inform positioning and strategy- Resolve marketing challenges swiftly with a focus on alignment, agility, and outcome-driven solutions- Execute initiatives that contribute to measurable market share growth in key regions and verticals- Design and implement strategies to boost customer engagement and lifetime value

Rise Communities

Jan 2017 - Feb 2022

Marketing Director

Responsibility:Spearheaded end-to-end marketing operations tailored to targeted audiences, overseeing strategic planning, brand development, and integrated communications. Led cross-functional teams focused on diverse client segments to ensure cohesive, audience-driven engagement. Represented the company in community partnerships and non-profit initiatives, reinforcing brand presence and local impact. Collaborated closely with the President and key stakeholders, delivering data-backed insights and performance reports to inform strategic decisions and identify growth opportunities.   

Achievements:- Devised robust strategies and plans by recognizing strengths and challenges using omni and multi-channel marketing to multiple audiences, both B2B and B2C.- Devised and implemented long-term market share growth strategies, projects, and plans by collaborating with President. - Surpassed company goals by generating record-breaking leads and sales.- Proposed and implemented lead management strategies to improve targeting, awareness, and goals.- Spearheaded relationship aspects of company by maintaining strong partnerships with agencies, advertisers, vendors, and other media organizations.- Built, directed and led a team of several direct reports by utilizing leadership skills, resulting in low employee turnover.- Generated savings of hundreds of thousands of dollars by formulating results-oriented in-house marketing campaigns.

Johnson Development

Apr 2012 - Aug 2017

Marketing Director

Responsibility:Provided leadership to manage end-to-end marketing activities for Realtors, builders, and general public. Ensured utilization of several account/community budgets of $5M a year, cumulatively. Conducted and presented critical analysis on data collected from digital and foot traffic and sales. Participated in Sienna Plantation Residential Association Board by acting as a developer representative.

Achievements:- Devised and rolled out award-winning marketing campaigns, promotions, and events for multiple accounts/communities (ABM) using a mix of omni-channel marketing strategies.- Maximized company revenue by building awareness, increasing traffic and accelerating sales.- Improved digital presence of company by implementing effective social media and internet tactics.- Garnered more than 5K attendees by planning, organizing, and advertising successful events, ranging from grand openings to annual community festivals for multiple communities/accounts.