Hi, I'm Lawren! Experienced marketing leader.
Idea Generator / Results driven / Strategy minded
Marketing has been a passion of mine since my first marketing class in college. I found my niche in real estate marketing, combining a personal interest with a desire to grow communities and help create beautiful environments for people to thrive.
I'm open for new job opportunities and would love to speak with you about your company and the role you're looking to fill. I'm available at moc.liamg%40tluavoc.nerwal or +1 (832) 434-4609
Personal info
I believe that connecting to people in a meaningful, emotional way through eloquent messaging combined with intriguing images are the beginning of an effective marketing strategy. Combined with an advertising mix and competent analytics, you get excellent results. I manage the entire cycle of content marketing, from strategy development to creative planning to analyzing results and suggesting and implementing changes where needed and reporting those results, using multiple channels.
I love being a part of something bigger, that means something to people.
I am an award-winning leader with hands-on experience controlling end-to-end marketing procedures, executing strategic marketing activities, providing team leadership, and rolling out compelling advertisement campaigns to boost revenue. My areas of expertise:
• Strategic Marketing • Ad Campaigns • Omni-channel Marketing• Multi-channel Marketing in both B2B and B2C applications• ABM • Vendor Negotiations • Team Leadership • Lead & Revenue Generation• Market & Competitor Research • Issue Resolution• Market Share Growth• Customer Engagement
10+
communities served
100s
events created
1000s
of homes sold
$millions
budget dollars managed
Awards
I am proud to have been a part of winning these awards, as a part of an award-winning team who values excellence in what we do.
TAB Star Award Best Developer
In 2017, Rise Communities and Cane Island won the Star Award from the Texas Association of Builders for Best Developer.
GHBA Developer of the Year 2015
The Greater Houston Builders Association named Johnson Development Developer of the Year in my tenure there. The award is given to outstanding developments who are won awards in at least 5 other categories, including those in marketing and advertising. I am proud to have been part of the team who won that accomplishment.
GHBA MPC of the Year Harvest Green
I was part of Harvest Green from its inception, choosing a logo, developing and designing necessary collateral, holding events and coming up with concepts around the theme of the community. the Grand Opening of Harvest Green was the most successful Grand Opening of a JDC community, and I am proud to have behind it all.
GHBA Best Radio Commercial
The Greater Houston Builders Association named Johnson Development as the best overall Radio Commercial for the Home Tour, which was a collaborative effort and campaign by all JDC communities.
GHBA Best Event Billboard
The Greater Houston Builders Association named Cross Creek Ranch as having the best Event Billboard for our Fall Home Tour, a campaign and event I helped develop and manage.
GHBA Best B2C Direct Mail Piece
In 2015, I handled several communities, and Tuscan Lakes in League City was one I developed the Art of Living Campaign for, which won best B2C Direct Mail of the year for 2015.
GHBA MPC of the Year Sienna
In 2015, I was a part of the team who handled all the marketing for Sienna Plantation, who won an award for being the best MPC of the year.
Software I use
Here's a list of the software I use in my work:
Work Experience
To get a complete list of the companies I've worked with, please download my resume.
Rise Communities
Jan 2017 - Current Time
Marketing Director
Responsibility:Oversee end-to-end marketing operations based on targeted audience, including creation of strategy, branding, and effective communication. Execute the process of client interaction by heading various teams with diverse-facing audiences. Participate in non-profit and community organization support efforts on company’s behalf. Facilitate President and stakeholders on daily basis by presenting accurate reports based on analysis of marketing prospects.
Achievements:• Devised robust strategies and plans by recognizing strengths and challenges using omni and multi-channel marketing to multiple audiences, both B2B and B2C.
• Devised and implemented long-term market share growth strategies, projects, and plans by collaborating with President.
• Surpassed company goals by generating record-breaking leads and sales.
• Proposed and implemented lead management strategies to improve targeting, awareness, and goals.
• Spearheaded relationship aspects of company by maintaining strong partnerships with agencies, advertisers, vendors, and other media organizations.
• Built, directed and led a team of several direct reports by utilizing leadership skills, resulting in low employee turnover.
• Generated savings of hundreds of thousands of dollars by formulating results-oriented in-house marketing campaigns.
Johnson Development
Apr 2012 - Aug 2017
Marketing Director
Responsibility:Provided leadership to manage end-to-end marketing activities for Realtors, builders, and general public. Ensured utilization of several account/community budgets of $5M a year, cumulatively. Conducted and presented critical analysis on data collected from digital and foot traffic and sales. Participated in Sienna Plantation Residential Association Board by acting as a developer representative.
Achievements:• Devised and rolled out award-winning marketing campaigns, promotions, and events for multiple accounts/communities (ABM) using a mix of omni-channel marketing strategies.
• Maximized company revenue by building awareness, increasing traffic and accelerating sales.
• Improved digital presence of company by implementing effective social media and internet tactics.
• Garnered more than 5K attendees by planning, organizing, and advertising successful events, ranging from grand openings to annual community festivals for multiple communities/accounts.
Gallery of Work